Optimizing the value of real property.
We are land economists.
Parcel delivers expert market advice to the Canadian real estate development and land use planning industries. Our insights maximize the value of real property through informed, data-driven decision making.
Services
We improve decision-making throughout the early stages of the real estate development life cycle.
Dream It.
Pre-Development
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Quantify market demand across all forms of housing (ground-related to apartments), including the feasibility of rental and affordable housing.
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Quantify market demand for retail/service commercial, office, industrial, hotel and institutional spaces.
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Independent discounted cash flow analysis, relied upon by both public and private sectors to determine project viability.
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Determine the market and financial feasibility of new developments to inform the optimal mix of residential and non-residential uses.
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Determine the optimal mix, scale, format and location of new developments as part of preliminary concept planning.
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Validate key financial assumptions and preliminary development concepts to gain confidence in early-stage investment decisions.
Build It.
Approvals & Funding
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Articulate the key employment and financial benefits generated by investments in real estate and infrastructure to support policy decisions, government approvals and project funding requests.
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Quantify one-time and ongoing fiscal impacts of proposed developments on municipal finances to support project approvals.
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Establish the market rationale for the introduction of mixed-use developments on employment lands that are no longer economically viable.
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Land needs assessments on behalf of landowners to support settlement area boundary expansions, as well as independent reviews of municipal-led studies.
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Evaluate the market demand to expand (or reduce) retail/service space, including potential impacts on the planned commercial structure of communities.
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Demonstrate the contributions of proposed residential developments towards local housing needs and targets.
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Comprehensive review of development charge, community benefits charge, inclusionary zoning and parkland dedication by-laws on behalf of the development industry.
Grow It.
Policy Development
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Provide a market-based lens to the review, refinement and implementation of new land use policy frameworks to support the growth of complete communities.
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Ground early-stage concept planning and development strategies in market reality to inform the ideal mix of uses within pre-defined policy areas.
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Evaluate supply and demand to support the growth of vibrant commercial areas as key economic drivers and community amenities.
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Market-based assessments and forecasting of employment land needs in support of municipal comprehensive reviews, official plan reviews and secondary plan area studies.
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Strategic assessment of opportunities to achieve the full continuum of supportive, affordable and market-based housing.
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Determine Community Area and Employment Area land needs based on Provincially legislated methodologies.
Team
Parcel is founded upon a longstanding collaboration among three of the industry’s top market advisors. Our team is valued for its ability to pair rigorous, defensible research products with thoughtful strategic advice and insights.
Chris White
Principal
Chris is an experienced market advisor valued for his insights on complex development projects and major revitalization initiatives, which effectively balance ambitious city-building efforts in economic reality.
chris@parceleconomics.com
416-869-8264 x 201
Matt Paziuk
Principal
With a background in business and economics, Matt focuses on ensuring that the value of our clients’ lands are maximized while contributing to the well-being of surrounding communities.
matt@parceleconomics.com
416-869-8264 x 202
Craig Ferguson
Principal
Craig is well respected in the building industry for delivering a full range of real estate advisory services, including being qualified by the Ontario Land Tribunal (OLT) as a land economist.
craig@parceleconomics.com
416-869-8264 x 203
Ryan Taylor
Associate
Ryan brings a strong understanding of urban planning processes to market analysis with a particular focus on affordable housing policy and economics.
ryan@parceleconomics.com
416-869-8264 x 204
Megan Easton
Associate
Megan is a knowledgeable market analyst whose project experience and education allows her to provide insights on a diversity of projects spanning private development, municipal strategy and other city-building initiatives.
megan@parceleconomics.com
416-869-8264 x 205
Geoff Schwartz
Associate
Geoff has diverse experience in urban planning, market analysis and feasibility, including managing a wide range of assignments in markets across Canada on behalf of private developers, municipalities, public agencies and non-profits.
geoff@parceleconomics.com
416-869-8264 x 207
Afsan Maredia
Analyst
Afsan brings to the team a keen interest and strong background in real estate development, financial modelling and urban planning, including experience with commercial real estate as a former analyst with Avison Young.
afsan@parceleconomics.com
416-869-8264 x 206
Elizabeth Zenko
Summer Analyst
Elizabeth is interested in the intersection of thoughtful city design and feasibility. She has a fundamental understanding of research practices and is experienced in financial modelling.
elizabeth@parceleconomics.com
416-869-8264 x 208
Clients
We work with all owners, operators and other stakeholders involved in the use of real property. Our advice is relied upon by leading real estate investors, property managers and developers, as well as prominent stewards of public land at all levels of government.
Work With Us
Tell us about your development project, landholdings or property portfolio. From site-specific development proposals to ambitious city-building initiatives, we are excited to support the realization of your vision while maximizing returns on investment and contributing value to the built environment.
info@parceleconomics.com
(416) 869-8264